Ciocca Subaru

4611 Hamilton Blvd ,
Directions Allentown, PA 18103

  • Call or Text Sales: (888) 554-1404
  • Service: (888) 691-1683
  • Parts: (855) 370-3424

New Name. Same Commitment to Excellence.


What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Love Promise starts with Subaru of America

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Ciocca Subaru dedicated locally to the Love Promise?

At Ciocca Subaru, our Love Promise to the Allentown area can be seen in our proud support and sponsorship of many of our great local organizations. We're grateful not only to be a part of the Allentown community, but to serve it as well.

Humane Society
Wildlands Conservancy
The Wetherill School, Villa Joseph Marie High School
215 Square Club (Hole Sponsor), AMB Motorsports, American Red Cross Heroes , Auto Dealers Caring for Kids, Bikers Against Child Abuse
Alzheimer's Association, American Cancer Society, Association for the Blind, Gift Cards for Blood Drive, Hospice of Central PA

Subaru Love Promise Heart

Love Promise Stories from Ciocca Subaru

Subaru Loves Learning Initiative  –  Rene B

Subaru Loves Learning Initiative

Ciocca Subaru joined in with the Subaru Loves Learning initiative! We partnered with American Association for the Advancement of Science (AAAS) in donating science books to Cetronia Elementary School in the Parkland School District. The books that have been donated are some of the best Science books in their field.

Subaru Share the Love  –  Nicole S

Subaru Share the Love

From now until January 3rd, a $250 donation will be made to the charity of your choice if you purchase or lease a brand new Subaru. This year, Ciocca Subaru's hometown charities are the Alzheimer's Association and Special Olympics Pennsylvania. The mission of the Alzheimer's Association is to eliminate Alzheimer's disease and related disorders through the advancement of research; to provide and enhance care and support for all effect, and to reduce the risk of dementia through the promotion of brain health. The mission of the Special Olympics PA is to provide year-round sports training and competition in a variety of Olympic-type sports for children and adults with intellectual disabilities. The national charities you can also donate to are the ASPCA, Make-A-Wish, Meals on Wheels America, and National Park Foundation. Share the love this holiday season by putting a little love in people's hearts.

Subaru Loves Pets-Thankful Rescue TTAR  –  Heather D

Subaru Loves Pets-Thankful Rescue TTAR

Tattered Tails Animal Rescue, Inc. is a non-profit, non kill foster based animal rescue. As a foster based rescue we rely greatly on local events in order to help find forever homes quickly. Being part of this event allowed us to build relationships with other organizations fighting for the same cause as we are. We were also able to find an amazing potential adopter for the dog we showcased at the event. On top of if all, we continue to get recognition from the event through social media which allows us to get more exposure for other tattered tails in need of forever homes. The folks that arranged the Subaru Loves Pets event were purrrfect to work with. Not only was the event superbly organized and advertised, communication was flawless. We look forward to watching this event grow over the years! Thank you Subaru for helping make a difference!

Subaru loves pets event  –  Jennie M

Subaru loves pets event

Thank you so much Ciocca Subaru, for inviting us to your pet adoption event! Hair of the Dog Rescue, Inc. was so excited to be invited to participate in this wonderful event that was located right in our own neighborhood! We are a brand new animal rescue and our mission is one not many have heard about. This kind of positive exposure is invaluable to us. It was a wonderful event attended by not only our volunteers, but by my husband and children and my own personal pets. Everyone had a great time and we were able to inform our community about the Redland Dogs and how we intend to help them. We came home with two big boxes of much needed supplies! Towels and collars and kibble and even treats and toys. Thank you, so much, Ciocca Subaru, and we hope you will continue to hold events like this and we hope that we will be fortunate enough to be invited back. We thank you, and the abandoned pets of the Redlands, thank you. Your generosity is appreciated beyond words.

Subaru-Loving Family Gives Thanks and Brings Hope  –  Valerie A

Subaru-Loving Family Gives Thanks and Brings Hope

Garrett was born May 4, 2010. He was a very happy and healthy baby boy – just perfect! At the end of July 2012, Garrett started to complain about back pain. After about one week of Garrett complaining about his back pain, his appetite started to decrease and he began having trouble walking and sleeping. On August 4, Garrett woke up screaming in pain and was unable to walk. He was rushed to the closest ER where they took more x-Rays and blood samples. Garrett was then transported to the Children’s Hospital of Philadelphia for more testing. After reading the new set of x-rays, doctors at CHOP discovered that Garrett's bones were very fragile and he had very high levels of calcium in his blood. On August 7, Garrett was diagnosed with Leukemia. The very next day, Garrett received his port and on August 9, Garrett received his first dose of chemotherapy. Since that day Garrett has proven to everyone just how strong he really is, and how he’s determined to never give up. As of December 2015, Garrett is now cancer-free and has volunteered for numerous Leukemia & Lymphoma Society events. Garrett’s mom, Valerie, a long-time Subaru owner and fan, drives a 2003 bright-yellow WRX Subaru. She has such a great love for the brand, her email address is Valerie and Garrett jumped at the offer to thank the local Subaru dealership in person for their generosity and deliver blankets to patients currently undergoing treatment.

Ciocca Subaru on joining the Eco-Friendly Program!  –  Rene B

Ciocca Subaru on joining the Eco-Friendly Program!

Subaru of America, Inc. congratulates Ciocca Subaru on joining the Eco-Friendly Program! Ciocca Subaru has been using Eco-Friendly conscious methods for some time. One major way they are impacting the environment is their process of compacting non-recyclable trash and sending it to their local Waste to Energy Plant. This makes them a zero landfill retailer!

Subaru Loves Pets  –  Ali G

Subaru Loves Pets

Thank you Ciocca Subaru for Loving Pets. Your "Subaru Loves Pets Event" helped The Sanctuary at Haafsville Animal Rescue in many different ways. Not only did you introduce Jed (an older and extra loving beagle from our shelter) to his new forever family, the donations you collected and shared with us helped us feed and provided added comfort for our animals. Also, by allowing us to sell our home-made dog treats we were able to make a little extra money that went towards our vet bills. Our organization runs strictly on donations just like these and every little bit helps us to continue to rescue and care for animals in need. Lastly, your event gave us the chance to share information about our organization and our passion for helping animals with an entirely new group of people. This added exposure is extremely important for us to recruit volunteers and connect with potential adopters. The Sanctuary at Haafsville is excited to be celebrating 5 years of rescuing & caring for animals. Events like this are a key part of our continued success. We are truly thankful to have had the opportunity to share in this experience. Thank You From the Animals & Volunteers of The Sanctuary at Haasfville.

Subaru Loves Learning Book Drive - August 1-31  –  Molly M

Subaru Loves Learning Book Drive - August 1-31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Cetronia Elementary. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 37,762 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 1,446 trees, 6,421 gallons of gasoline, 54,744 plastic bottles, and 251,812 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Thank you!  –  Lexi T

Thank you!

The Alzheimer's Association Delaware Valley Chapter is truly grateful for the team at Ciocca Subaru in Allentown. Your support in the Share the Love Event truly meant the world to us. Your support helps us provide services to families facing Alzheimer's Disease. Thank you for all that you are doing to help the community!

Thank you for supporting Special Olympics!  –  Dan F

Thank you for supporting Special Olympics!

Your support of Special Olympics athletes and organizations in Lehigh and Northampton Counties, and Bethlehem City has been tremendous! All monetary donations received by these organizations go directly to supporting the athletes' training and competition programs, such as paying for the use of training facilities, transportation to competitions, and the purchase of uniforms. Through your support, you are positively impacting the lives of people with Intellectual Disabilities. Thank you for continuing to support Special Olympics. Dan Floryshak Aquatics Coach Special Olympics Lehigh County

Lehigh County Special Olympics Loves Subaru!  –  Patricia L

Lehigh County Special Olympics Loves Subaru!

Lehigh County Special Olympics, along with Northampton and Bethlehem were honored to be benefactors of the Subaru's Share the Love program. Words cannot express how much this donation means to the athletes from these group. These funds will allow the athletes to continue to participate in year round sports training programs. Special Olympics is very very grateful to Subaru for their ongoing support. From all of the athletes who's lives these funds are enhancing THANK YOU!

Ciocca Shares the Love with Special Olympians  –  Debbie K

Ciocca Shares the Love with Special Olympians

For the past 2 years Ciocca Subaru has chosen Special Olympics Bethlehem, Lehigh and Northampton Counties to be recipients of proceeds in the Subaru Share the Love program. This year each of the counties sent athletes to participate in a community day event at the dealership. While having the opportunity to show off competition medals to customers and staff, the athletes also shared stories, lunch, laughter and cookies with them. The Ciocca staff was enthusiastic, friendly, and supportive of each of the participants. Smiles all round! THANK YOU Subaru of America, Ciocca Subaru's Management and Staff for their generous support of more than $15,000 from this year's Share the Love event- the proceeds assist nearly 1,800 athletes in those 3 counties to actively compete in Olympic style sports competitions! IT IS TRULY APPRECIATED!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Easter Seals  –  Gregg R. C

Easter Seals

Easter Seals Gregg Ciocca donated $800 to the Easter Seals.

American Red Cross  –  Gregg R. C

American Red Cross

American Red Cross Gregg Ciocca donated $1,000 to the American Red Cross.

Life Long Relationship  –  Sue M

Life Long Relationship

I will get my next Subaru from them These people are the greatest. Had my car serviced last week, and on top of doing a great job on my car, they gave me a lift to work. I have used this dealership for over 20 years and have purchased four Subarus from them. I will get my next Subaru from them. They just keep getting better and better. - Sue Miller

Best Car Purchase Experience  –  Edward T

Best Car Purchase Experience

Best Car Purchase Experience In my opinion this was the best car purchase experience in my 44 years of car buying. We have bought over 10 new vehicles. Great job, Dennis R. Just had my first oil change, and not only was it fast but it also included a complimentary car wash. - Edward Tatton

Great Experience  –  Jay K

Great Experience

Helpful, honest, and genuine. By far best dealership I've ever been to. Helpful, honest, and genuine. Don't bother going anywhere else. - Jay Kunkel

Donation helps buy Children's Car Seats  –  Gregg R. C

Donation helps buy Children's Car Seats

Lehigh Valley Hospital Network Gregg Ciocca donated $8,000 to the Lehigh Valley Hospital Network to provide under-privileged people children's car seats.

Fantastic experience  –  Amilyn L

Fantastic experience

Fantastic experience Fantastic experience. Greg Fichter is the man. So great, we came back later that day to buy our second Subaru (in one day!). - Amilyn Lanning

Great experience all around  –  Keith L

Great experience all around

Great experience all around Great experience all around. Everyone was very nice. We were there longer than expected since we decided to get a car while were there. They fed us pizza that was ordered for the staff. And they were even very understanding of my cranky daughter as well. All in all, very happy to tell anyone looking for a Subaru, to come here. We were recommended to come here and so glad we did. My wife drove off the lot in a brand-new Impreza. - Keith Long

A deserving winner  –  Gregg R. C

A deserving winner

Lehigh Carbon Community College The last thing you'd expect to find at a car dealership is a pelican. But that's just what Tim Herrlinger drove away with a few weeks ago when he bought a 2014 Impreza at Ciocca Subaru in Allentown. Herrlinger, the executive director of the Lehigh Carbon Community College Foundation, won a 10-foot Pelican Summit kayak as part of a contest presented by Ciocca and the Army Navy Store of Whitehall Township. He said he was at the dealership, on Hamilton Street, looking for a car when he found out about the contest. "My Subaru had 170,000 miles on it, so it was about time for a new one. I went back to the [Ciocca] Subaru dealer and they happened to be having a raffle. I never win those things and wasn't going to enter, but my salesman, Greg Fichter, told me, 'Do it anyway.'" Fichter said he was thrilled that Herrlinger was the winner. "Out of all my customers who came in and bought a car, he was the most excited about the kayak. He wanted it, and he won it. It was awesome." Fichter said Herrlinger is also happy with his new car. "It's a 2014 Subaru Impreza, but he calls it a Subaru Impressive." -Patrick O'Donnell

Ciocca Subaru partners with Special Olympics  –  Patrick O

Ciocca Subaru partners with Special Olympics

Special Olympics Ciocca Subaru presented local Special Olympics teams with a $4,924.63 check last week. The donation was the total raised through Subaru's annual "Share the Love" program, in which Subaru donates $250 for every new Subaru sold or leased. The latest program ran November 21, 2013, to January 2, 2014. Bethlehem Special Olympics Treasurer Debbie Kocher was on hand to receive the check on behalf of three local programs-in Bethlehem, Lehigh County, and Northampton County-that have a total of 1,745 registered athletes. The Special Olympics organization has more than 20,000 athletes in Pennsylvania. The donation will be used by the programs to support their athletes in competition, training, transportation, uniforms, and equipment. Ciocca Subaru Owner Gregg Ciocca said he was thrilled to be able to help the Special Olympics teams and looks forward to even more work with the group. -Patrick O'Donnell