Customers don't have the advantage of knowing the trend of manufacturer programs month over month so they don't really know when the time is right to upgrade their vehicle. Here at Ciocca Subaru we study the market, and every customers unique situation to determine when their optimal equity situation matches up with the optimal manufacturer programs. The end of a loan or lease is typically not the best time to trade, but without our help, our clients would never know. This is just another reason to do business with Ciocca. We offer customers a no hassle, no obligation analysis of their vehicle when they are in for service and if they qualify for the upgrade program, we at least let them know all of their options because we feel they are entitled to receive that information. What they choose to do with it is up to them, but if we know it will be better for them to upgrade now rather than in the future, we feel if we don't let them know, we are doing our clients a disservice.

It's just like upgrading your cell phone. Whenever you are in the dealership we want you to know where you stand and what your options are. Please let us know of anything you need.

What are the benefits of the Subaru Upgrade Program?

The Subaru Upgrade Program Benefits include:

  • Above market value for your vehicle
  • Better financing terms
  • Longer and more comprehensive warranties
  • Lower fuel costs and increased miles per gallon
  • Reduced cost of driving
  • Reduced maintenance and repair costs
  • Increased safety and security technology
  • Brand-new comfort and entertainment features

Why should I be interested in the program if I haven't considered trading my car in?

Many people are unaware of critical information about their vehicle. A good example is when customers bring their vehicles in for service and are stuck with large repair bills because they are unaware that their manufacturer's warranties or vehicle service contracts have expired. Your Vehicle Analysis will identify and prevent this from happening to you.

Kevin Newell
Subaru Upgrade Specialist
Pete Zillito
Subaru Customer Advocate

Trade-In Form:

Contact Information

Tell Us About Your Trade-In!

Desired New Subaru:


  • Monday 9am-8pm
  • Tuesday 9am-8pm
  • Wednesday 9am-8pm
  • Thursday 9am-8pm
  • Friday 9am-8pm
  • Saturday 9am-6pm
  • Sunday Closed

Ciocca Subaru

4611 Hamilton Blvd
Directions Allentown, PA 18103

  • Call or Text Sales: (610) 395-3745
  • Service: (610) 395-3745
  • Parts: (610) 395-6530